I would say within party balance, custom items and magic access in general benefit the effectiveness and enjoyment of mundanes the most, bringing them up closer to casters in round to round combat effectiveness. That said, wealth optimally spent in this fashion will put them ahead of the arms race in terms of CR. So as the DM, it kind of depends whether a stock adventure module is being run and they are/aren't having problems with it, or you are generating encounters on your own.