There's just so many incongruities in the mascot. A 20's style swim suit. Sexualized. Male, but female form (I think, it has the thingy that comes off the neck that's I thought a male chicken thing, but is sexualized as a female, so maybe trans, maybe not?), chicken (barely anthropomorphized), baby, working in a liquor store. Oh and magic. It can summon booze out of thin air.